Created a unique experience to activate offer in the mobile app by “shaking” the device
Challenge
The telecom operator needed to build a self-serve mobile application within their flagship app to help boost customer activations, adoption, retention, and brand value. The app would provide users with the ability to monitor their voice, data and text usage, pay bills, and manage accounts in real-time as well as add additional data to their plans through a unique gesture experience.
Solution
mobileLIVE utilized a delivery approach that allowed for parallel development across iOS and Android. A native application was developed that was decoupled from front and back ends with modular microservice architecture. A persistent login was generated using the user’s telephone number and PIN, along with user-friendly login options such as fingerprint ID and Facebook. To activate the additional data, users can “shake” their device, using this gesture to drive action and create a unique and memorable experience when interacting with the brand.
Success
After successfully developing and deploying both the iOS and Android versions of the product, customers can easily subscribe, redeem, and monitor their consumptions. 97% of users agreed that the product was easy to use, activate, and find. The unique gesture activation coupled with its responsiveness and fluid animation helped to elevate the brand identity and increase NPS with consumer research showing 93% user satisfaction and 92% likely to recommend the product to family and friends.
