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Adriano Renzi

With an MSc. and PhD. in Design and Technology, Adriano Renzi has served as Scientific board member to Interaction and Ergonomics conferences around the world, having over 40 scientific publications with Elsevier, Sprint and Blucher under his name. He started his career as an Art Director, and soon after 2007, expanded his experiences to UX and research. During this time, he led the creation of UX research labs for universities, becoming UX mentor for Google and Research Consultant for companies and startups from Italy, U.S.A., Brazil and Canada. He is a thorough UX researcher and strategist with 10+ years of experience, leveraging data insights for UX solutions, service planning, and business strategies. Currently, Adriano is a Senior UX researcher and strategist at mobileLIVE, working directly with top clients in Canada.

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Recent Posts by Adriano Renzi

Cross-Channel-User-Experience

9 UX Heuristics For Cross-Channel User Experience Design

Adriano Renzi

More than ever before, user experience design is now one of the key players in determining how well customers will receive and interact with your product/service. But while user experience research and design have mostly only focused on a single system, your customers can be found on a vast range of multiple different channels. And today, it’s not simply about meeting their expectations where you want them to be but catering to your users wherever they are — it’s about cross-channel user experiences. In this article, learn all about what cross-channel experiences are, how you can design them, and the 9 UX heuristics that will help you achieve the complete cross-channel customer journey.

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