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Ali Ayub Khan

Ali Ayub Khan is a data-driven product manager with experience leading cross-functional teams to plan, build, launch and manage large scale products. Experienced in blending technology skills with extensive growth experience, a marketing orientation and analytical abilities to evolve product strategy. He has worked on products as big as having 10 milion+ monthly active users and as small as launching new product to the market.

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Recent Posts by Ali Ayub Khan

data-driven-decisions

3 Techniques To Make Data-Driven Decisions with User Data Analytics

Ali Ayub Khan

In a world of cut-throat competition in every industry where businesses operate in the digital space, missing out on key user insights and relying on guesswork can prove to be fatal for your business. Leaving things to chance when it comes to understanding what your users really want from their experience with your product can be detrimental. On the other hand, carefully studying your users, their behaviors, and their interactions has endless benefits — both on the outside and within your organization. In this article, Associate Product Manager Ali Ayub Khan reveals three of the most effective techniques that help you drive better data-driven decisions every single day.

Products-Drive-Data

Do Products Drive Data or Does Data Drive the Product?

Ali Ayub Khan

Ever since the rise of data management, big data, and data-driven decisions, product teams have relied on tools and systems that help collect this data and analyze it for better products. But where does this data come from? Even if we answer this question, it leads to another: What data exactly is actually needed to make better decisions at each stage of the product life cycle, from acquisition to retention to expansion? In this article, we set out to extract only the best metrics you need to measure (and how you can calculate them) to get the most out of product management.

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