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Mudassar Malik

Mudassar’s global marketing experience ranges across North America and South Asia. He has spent the last two decades accelerating growth for Technology, Telecom, Banking, and the Advertising industry and is passionate about Design Thinking, Digital Transformation, Intelligent Automation, Modern Marketing, and Brand Culture.

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Recent Posts by Mudassar Malik

Engineering Excellence: 4 Steps to Modernize Enterprise Architecture

Mudassar Malik

Enterprise architecture (EA) is often seen as slow and cumbersome, but it can be a powerful engine for innovation and agility when modernized for the digital age. In this episode of Behind the Growth, Hasan Jafri, VP Engineering, Digital Business Solutions at TELUS, covers how to rethink EA, build a culture of engineering excellence, and leverage AI and data-driven decision making to achieve greater agility and speed. Learn practical steps to define customer journeys, embrace EA as code, automate governance, and optimize cloud costs, all while fostering collaboration between EA and engineering teams.

Mega Platforms, Gen-AI, Open and Experiential Banking in Canada

Mudassar Malik

The Canadian banking industry is on the cusp of a digital revolution. In this article, we explore four key trends shaping the future of finance, as revealed by CIBC’s Senior Vice President and Chief Information Officer Nelson De Jesus. Discover how experiential banking is transforming customer expectations, the challenges and opportunities of Open Banking in Canada, the disruptive potential of generative AI, and the evolving role of mega platforms like Microsoft and OpenAI in shaping financial services. Get ready to delve into the insights of a leading industry expert and gain a deeper understanding of the forces shaping the future of Canadian banking.

Exploring eSIMs and Its Multi-Industry Use Cases

Mudassar Malik

Say goodbye to fumbling with physical SIM cards! eSIMs are revolutionizing connectivity, offering a seamless and flexible way to manage your mobile experience. In this beginner’s guide, telecom expert Larry Baziw breaks down the basics of eSIMs, exploring their benefits, diverse applications beyond smartphones, and their potential to shape the future of connected devices. Discover how eSIMs are making it easier to switch carriers, activate new devices, travel internationally, and embrace a truly connected world.

Debunking Four Myths About Women in Tech

Mudassar Malik

The tech world is undergoing a crucial conversation about diversity and inclusion, and Lisa Sutherland, a seasoned leader at Rogers Communications, is at the forefront of this shift. In this episode of Behind the Growth, Lisa debunks four persistent myths that create barriers for women in tech, from the stereotype of the “boys’ club” to the misconception that women must constantly “prove themselves”. Join us as Lisa shares powerful insights from her 30-year journey, challenging listeners to embrace a more equitable and empowering future for women in technology.

The Entrepreneurial Journey: Insights for Aspiring Business Owners

Mudassar Malik

In this blog post, we explore the entrepreneurial journey of Jahan Ali, CEO of mobileLIVE. From his early days as an immigrant in Canada to building a successful business through innovative strategies and persistent hard work, Jahan’s story is filled with valuable lessons. He emphasizes the importance of community support, continuous learning, and emotional intelligence. Jahan’s insights provide a practical roadmap for aspiring entrepreneurs to navigate their own paths and achieve lasting success. Tune into the full episode of Behind the Growth for more inspiring insights and advice!

Customer Experience

How Customer Experience Dominates in Today’s Digital Economy

Mudassar Malik

Learn how to capitalize on your customer’s expectations by using it to drive your transformational initiatives to achieve growth in telecom and countless other customer-facing industries.

Digital-Economy

Customer Experience in the Digital Economy

Mudassar Malik

Pursuit of optimal customer experience is driving digital transformation and Digital Economy initiatives; with technology allowing customers to be in direct control of their interactions with businesses. From the ease of multi-channel digital connectivity to immediacy in service, the customers are demanding seamless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Hyperconnectivity is growing […]

Personalized Experiences

How Can We Ensure Success in Personalized Experiences

Mudassar Malik

His name is David…not Tom, not John, and definitely not Donald! He is in his early forties, a technophile, practical in nature, and employed as a Senior Manager. He enjoys buying new gadgets, but being a homebody doesn’t eat out, nor travel for vacations. Yet, his shopping app kept sending him options on where to […]

Customer Experience - 1

Who is Reshaping Customer Experience?

Mudassar Malik

Believe it or not, Gen-Y (also known as Millennials) is already the largest generation in the Canadian workforce and I’m sure so is the case in most countries. They were being ignored for their lack of income and spending power. However, it has become glaringly obvious that Gen-Y is a gigantic population, holding significantly powerful […]

DX 2.0

DX 2.0 – Core Digital Transformation Stack has Evolved

Mudassar Malik

While we were still working on mastering Social, Mobile, Analytics, and Cloud (SMAC), Digital Transformation aka (DX) itself has evolved into DX 2.0 representing the priority stack – Internet of Things, Data, Design Thinking, and Artificial Intelligence (IDDA). It’s all happening – thinking Internet of Things with all possible connected devices and touchpoints in our […]

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