Zainub Qureshi

Zainub graduated from the University of Toronto with a major in Psychology, and entered the career of User Experience Research. With her educational background and the experience that she had gained, she was very empathetic to the changes required post COVID and took the lead in defining the meaning of Collaboration, Innovation and Remote Working. She is passionate about increasing productivity through improved collaboration. In a short span she has mastered techniques and is an IBM certified Design Thinker. Zainub has held training sessions helping more than 50 people getting trained, co-ordinated 10+ projects, and moderated 25+ workshops. Inclusivity and equity are at the forefront of Zainub’s design and research approaches.