Reducing Uncertainties With Design Thinking: The 7 Uncertainty Index
Hamza QamarMore than just a buzzword, design thinking has been central to solving a lot of customer problems, especially for product managers and designers. However, with so many uncertainties in the business environment, like market volatility, changing customer preferences, and regulatory ambiguity, organizations can find it challenging to make strategic decisions. Hence, it is critical to assess the level of uncertainty associated with the problem at hand, especially when deciding whether or not you want to adopt a design thinking approach to solve the problem. And that’s exactly what Director of Product and Design Hamza Qamar unfolds through the 7 Uncertainty Index in his latest article.