Is the Minimum Viable Product Irrelevant?
Ghazmir MansurThe Minimum Viable Product approach of building products has always revolved around the features and functionality of your product – and that’s its biggest setback in today’s digital age. Despite being so widely adopted, product companies are learning that the MVP falls short of catering to the single most important expectation customers have from digital products: the user experience. In this article, we discuss why the MVP approach isn’t cutting it anymore, and why there’s a need to shift focus from building a minimum viable PRODUCT to creating a minimum viable EXPERIENCE.
