Related Posts about : product

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How to Design, Nurture, and Maintain Innovation as A Culture

The word “innovation” is synonymous with advances in technology. However, at its core, innovation boils down to the ability to adapt and discover new opportunities that enable new ways of working, building competitive advantages, and improving people’s lives. For startups, disrupting hallowed industries and transforming entrenched business models is the culture that helps them innovate […]

How BDD is making Product Design & Product Development easier

Tushar Kohli

In essence, Behaviour Driven Development (BDD) improves communication between the project stakeholders to avoid missing requirements, having more bugs, delaying timelines, and failing the product. Much has been written around BDD methodology, but in this blog, I’m going to share how it makes life easier for each stakeholder. How BDD makes the job easier for […]

5 Techniques for Writing Better User Stories

Tushar Kohli

As a story writer <WHO> I can write better stories <WHAT> so that everyone has a better understanding of the product<WHY> There are different approaches to writing user stories depending on the project and what best suits it. And no matter what method you choose, the above Who, What, and Why structure will undoubtedly be a part of it – and for […]

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Product Personalization & Modern Marketing: The Ideal Mix for CX

Naresh Babu

Today, technology has advanced to such an extent that we can deliver True Personalization by providing value to the customer while yielding profit to the business. But what is True Personalization? When a customer purchases something, you would typically send a follow-up email, thanking them, and the journey would stop there. But it doesn’t have […]

An illustration of various devices, depicting decoupled architecture

Decoupled Architecture: UX Designers Making Customer-First Design

Waqas Niazi

A Customer-First Experience sounds great, and really has a nice ring to it, but how do you design your application to be UX (User Experience) first? Now traditionally, web applications were tied to the features and roadmap of a single monolith solution. In order to change that, we need to not only shift that paradigm, […]

Salesforce Commerce Cloud – A Revolution in B2C Commerce

Farhan Khalid

Salesforce Commerce Cloud(formerly Demandware) is a user-friendly and seamless eCommerce platform that offers a suite of features intended to transform the experience of how brands connect with their customers at every step of their journey. Salesforce B2C Commerce plays a considerable role in the worldwide market. In 2017 alone, 540 million unique shoppers made a […]

A team using a glass window to ideate with various sticky notes

Challenge Liftoff: An Agile Team with Purpose, Alignment & Context

Farhan Hussaini

As the challenges business faces grow in both complexity and impact, so too does the growth in the adoption of Agile to solve those challenges. However, with so much focus on agile’s benefits and value, I’ve noticed that many organizations forget to put the time and effort into a critical first step of this adoption […]

How to Effectively Use Adobe Analytics for Data-Driven Decisions

Jigar Solanki

I remember a few years ago, I was in a meeting, and the agenda turned out to be website analytics. Typically, anything data and analytics related is of interest to me, so my ears perked instantly up. However, I was shocked and disappointed that the duration of that “website analytics agenda” consisted of announcing that […]

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