3 AI Tools To Conduct User Research That Drives More Optimized Design Decisions
Pranavi LMKProduct designers are faced with numerous decisions all the time when it comes to creating designs and visual elements, like colour palettes, typographies, layouts, etc. And while these design choices may seem trivial, they hold immense power in determining the success or failure of a product; the tiniest design changes can influence user behaviour and increase conversion rates. That’s why it is so critical for designers to make design choices that are driven by user research – and for that, harness the capabilities of artificial intelligence helps make efficient, accurate, and informed design decisions. In this article, Associate Product Designer Pranavi LMK reveals three great tools to that enhance the way user research is conducted so that product designers can drive impactful design decisions, quickly.
